In this blog, we discuss ways to create or build your email list. Tech businesses can enhance their visibility and market outreach via the correct marketing channels.
Push Traffic to Your Website
Driving traffic to your website is essential for collecting email addresses, but once there, you must point them in the right direction. Make sure your website’s sign-up form is easily accessible. Make it easy for them to subscribe by including a call to action on nearly every page.
Inbound marketing is also an excellent method for converting web traffic into qualified leads. This is possible with strong, gated content, such as white papers, guides, and videos.
Robust social media marketing strategies
Make sure your followers on Twitter, Facebook, Pinterest, Google+, and LinkedIn are aware of any lead-generation offer you have, whether it’s a new ebook, video, infographic, or promotional offer. If the content you’re inviting them to view isn’t gated, make sure there’s a CTA on the page you’re sending them to so they can subscribe. Take another look at your social media pages as well. Have you yet provided a link for visitors to sign up for your email list? If not, include one.
High-Profile Live Events
Email lists are more than just a collection of contacts. They are a group of people… who enjoys interacting…and engaging Get it in front of people by sponsoring an event, hosting a webinar, or simply participating in networking events. Collecting business cards is still an effective way to make business connections and convert human interaction into new subscribers.
Promotions should be sprinkled throughout
Posting an informative white paper may entice a visitor to submit their email address, but offering a prize reward will entice them to do so. Online contests and sweepstakes are fantastic ways to engage with your audience in a fun and extremely beneficial way…especially if you make it interesting enough for them to want to share it with their friends. Consider your company and the appropriate contest and prize, then use social media to spread the word!
Don’t forget to use eblasts to tap into your existing email list: A promotion is an excellent reason to reactivate a dormant email list with an opt-in campaign or to encourage your database to “invite a friend” in order to collect new email addresses.
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