Online Marketing Tools to Increase Office Productivity
The internet is an essential component of running any business, but when used incorrectly, it can turn into a small business owner’s worst nightmare.
HubSpot
You understand the importance of social media and content marketing in increasing brand awareness and customer base, but are you connecting with the right people on the right platforms? HubSpot’s marketing software includes tools for lead generation, inbound marketing, email automation, and more. It also allows you to track the number of visits, leads, and customers generated by your efforts for your company. HubSpot provides free services that can be scaled (at a cost) as your company’s needs grow.
Canva
Do you need to make a professional-looking graphic for an Instagram post about a new product, a flyer for an upcoming sale, or a blog? Canva is an excellent choice. They provide a plethora of pre-formatted templates, styles, fonts, and background images that you can drag and drop to create eye-catching marketing collateral.
Fiverr
Fiverr is an excellent resource for small business owners with a skeleton crew. Need assistance with WordPress, ad headlines, or a new logo design? You can outsource thousands of tasks to hand-vetted freelancers worldwide for as little as $5 per gig. Obviously, prices rise as the difficulty of the task increases.
MailChimp
MailChimp is the most trusted, widely used, and cost-effective email marketing tool available, with over 12 million customers (including some Fortune 500 companies), allowing you to send up to 12,000 emails to 2,000 subscribers for free. It’s a great place to start building your email list and provides a variety of user-friendly marketing automation tools.
Google Analytics
Google Analytics is a free web analytics service that tracks and reports on website traffic. It shows you where your traffic is coming from, what your most popular content is, and what keywords people are using to find you. It also contains useful demographic data. It’s a must-have tool for any entrepreneur, and it only takes a few minutes to set up.
These apps will help your small business run more smoothly and efficiently. And you can assist them by having a fast, dependable internet connection.
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