AI is unquestionably a potent marketing tool. What exactly does it entail? In short, AI assists businesses in addressing one of the most critical business challenges today: consumer acquisition.
AI plays a critical role in the success of any marketing campaign, from the planning stage to the conversion and customer loyalty phases. As a result, organizations that fully leverage AI will gain a competitive advantage.
The fact that the industry is undergoing such rapid change is likely to become a more prominent topic of conversation in the coming year. So far, what has been seen are only preliminary applications of the new AI technology. Amazon’s, Alexa, the voice assistant that has been integrated into homes all over the world, is a notable AI example.
Here are some AI tools to consider for digital marketing assistance:
Turing Acquisio –
PPC bid and budget management software
Bramework
It is a keyword research tool, blog builder, and AI content generator.
Cortex
It is software that optimizes social media content.
Crayon
This is for tracking and analysis
Drift
It is an AI chatbot and customer engagement platform
HubSpot
An inbound lead generation and CRM platform
Google Cloud AI
It’s a platform for data labeling, prediction, data science, and machine learning.
Conversica
AI-assisted customer engagement in genuine conversations
Pattern89
An AI-powered predictive marketing platform for Facebook, Instagram, and
Google ads
Atomic Reach is an AI-powered content editing tool
Through machine learning and big data analysis, AI can provide businesses with deep insights into their customers. AI will continue to push the boundaries of how businesses and customers interact, allowing you to reach your target audience in new and improved ways. Finally, the future of AI’s role in marketing technologies will be determined by imagination and innovation. Combining different technologies can result in businesses outperforming other market leaders for years.
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