What Exactly Are “Over The Top” (OTT) Services?
Have you ever watched a TV show on your own terms? We’re not talking about recording a Game of Thrones episode that aired at its scheduled time to watch later from your couch. We’re talking about the expanding universe of subscription-based media services such as Netflix, Hulu, Amazon Prime, Sling TV, and Apple TV+. These and other over-the-top (OTT) media services bypass traditional cable, broadcast, and satellite television platforms, which serve as programme controllers and schedulers, to deliver streaming media to viewers on demand via the Internet.
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