What are Saas?
SaaS or Software as a Service, also known as the ASP (application service provider) services, software on-demand, or – simply – service in the Cloud, offers a connection and subscription to IT services built on shared infrastructure via the cloud and deployed over the Internet, rather than purchased and downloaded or installed locally.
In other words, the software that you want to use is delivered and managed remotely, which you can access via your preferred web browser (and mobile device).
SaaS is Growing Hugely
According to research from the 2020 State of Cloud Report by Flexera, 61% of companies have cited “migrating more workload to the cloud” as one of their top 2021 cloud initiatives (it ranks second, behind “Optimizing existing use of cloud”). SaaS is literally taking over the cloud computing market.
So, it is no surprise to find that the global public cloud service market is projected to grow to more than $200 billion in 2021, up from $175.8 billion in 2020, according to Gartner.
Who uses SaaS applications?
Companies use an average of 16 SaaS apps to run their business every day, and if you’ve used SaaS – whether personally or professionally – you will see that SaaS is suitable for anyone. Another example could be for work. If you’re a marketer and use an email marketing platform to send emails to your customers, then you most likely use a subscription-based model. For medium-sized organizations, in particular, SaaS is primarily a hassle-free and cost-effective alternative that offers new possibilities, flexible costs, as well as easy maintenance and deployment.
You don’t need to own a super-powerful computer, an in-house server or to employ an IT genius to be able to store your business information in the Cloud. SaaS allows multiple users to get access to the vast database at any time and anywhere there is the internet. All you need is a web browser and an internet-powered device and you’re up and running.
The SaaS revolution in CRM software
When it comes to CRM software, the introduction of the SaaS model can only be compared to a revolution. It changed the deployment of CRM from a “procurement and ownership” model to a “subscription and outsourced services” model. And it’s CRM that will continue to drive the adoption of the SaaS delivery model. The reason for the growth is due to the numerous advantages SaaS CRM applications provide to businesses. And the assumption that it’s only small companies who adopt the cloud becoming nothing but a myth. Of course, it wasn’t always this way.
In the beginning, the enterprise software world laughed at the idea of moving their business apps to the cloud. But that’s now changing as enterprise companies have proven that they’re able to grow revenue by moving their business to the cloud. In fact, enterprise companies are expected to overtake SMB’s in SaaS adoption by 2022.
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